Mon mari and I spent last weekend in NY and traveled there via our preferred method of travel, Amtrak. Casper Mattress dominated the advertising space at Penn Station this month, and I had to admire their branding. Soothing shades of blue remind me of sleep and the font was playful yet modern. The original illustrations are just lovely and sometimes cheeky like a pile of bears sleeping with the tagline, “Hibernate.” Plus, a mail order mattress company seems like the perfect fit for urban dwelling New Yorkers.
